Platinum 5 in 1 is a leave-in styling cream offering the five benefits of shine, moisture, strength, de-frizz, and heat protection. It helps improve the hair’s manageability with increased conditioning...

Texturizing Spray Formulated with a combination of seaweed extract, sea kelp, dead sea salt and light polymers. This lightweight formula is perfect for achieving a tousled, unfinished style with added hold and...

Keep your cool. Formulated with Jojoba, Safflower, and Lavender Extracts, Blonde Gloss calms and strengthens each hair strand, controls frizz, nourishes split ends, and revives highlights while neutralizing unwanted yellow...

Finesse your style. Formulated with carnauba wax, pro vitamin B-5, and vitamin E, Finissage adds pliable hold, letting you define and refine any style.  KEY FEATURES & BENEFITS: Defines Nourishes Thickens ...

Keep every hair in place with Hold Me Firm. Formulated to dry on contact and provide maximum style support without build-up or flaking.  KEY FEATURES & BENEFITS: Firm Hold Natural...

Formulated with a botanical blend of olive fruit extract, beeswax, and vitamins for added strength and condition, this high tech formula is enhanced with styling resins that offer a lightweight, stronghold,...

Maximize your volume and body with Mousse Up. Formulated with argan oil and marshmallow root to ensure style support and weightless moisture.  KEY FEATURES & BENEFITS: Enhances Shine Moisturizes  Volumizes...

Platinum Clean Dry Shampoo cleanses hair by absorbing excess oil, dirt and product build-up. Its ultra-light formula enhanced with tea tree, rosemary leaf extract and lavender extract works by removing...